{"id":3429,"date":"2022-10-12T12:26:03","date_gmt":"2022-10-12T12:26:03","guid":{"rendered":"https:\/\/www3.idioma.com\/\/?p=3429"},"modified":"2022-10-12T12:26:03","modified_gmt":"2022-10-12T12:26:03","slug":"consistency-in-multilingual-content-using-style-guides","status":"publish","type":"post","link":"https:\/\/www4.idioma.com\/en\/consistency-in-multilingual-content-using-style-guides","title":{"rendered":"Consistency in Multilingual Content: Using Style Guides"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3430 \" src=\"https:\/\/www3.idioma.com\/\/wp-content\/uploads\/2022\/10\/467febc8556e8888c4bb25c03e28df4f179de3b4-640x426-1.jpg\" alt=\"\" width=\"801\" height=\"533\" srcset=\"https:\/\/www4.idioma.com\/wp-content\/uploads\/2022\/10\/467febc8556e8888c4bb25c03e28df4f179de3b4-640x426-1.jpg 640w, https:\/\/www4.idioma.com\/wp-content\/uploads\/2022\/10\/467febc8556e8888c4bb25c03e28df4f179de3b4-640x426-1-300x200.jpg 300w, https:\/\/www4.idioma.com\/wp-content\/uploads\/2022\/10\/467febc8556e8888c4bb25c03e28df4f179de3b4-640x426-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>Just like a human being posesses personality and body language, every company has also developed its unique language and style of communication. But to spread a consistent message and the same &#8220;feeling&#8221; about your company in global terms, you also need to\u00a0<em>define<\/em>\u00a0your company language and transfer its details and nuances into a clear set of rules.<\/p>\n<h3>What should your style guide cover<\/h3>\n<p>The rules, or S<em>tyle Guides\u00a0<\/em>for translation,\u00a0should describe the following:<\/p>\n<ul>\n<li>Term use (incl.\u00a0forbidden terms)<\/li>\n<li>Locale issues (such as digit grouping and number formats in general, punctuation, tense, spelling, abbreviations, etc.),<\/li>\n<li>Authoring issues,<\/li>\n<li>How to address the reader,<\/li>\n<li>and others.<\/li>\n<\/ul>\n<p>When we are receiving translation orders at idioma, we always encourage our clients to submit their Style Guides whenever available. Style Guides ensure that your company language gets preserved even though your content is translated by different translators all over the globe. You do not need to worry about problems with localization, inaccurate translation and cost spinaway.<\/p>\n<p>In addition to a style guide, reference material for projects you order are also beneficial and will assure even greater adherence to how your company communicate with customers.<\/p>\n<h3>Don&#8217;t have your own style guide?<\/h3>\n<p>Now you may wonder, what to do if you want to achieve consistent multilingual content, but you do not yet have your own translation style guide or the means to create one. Language services providers should be ready for such eventuality. For instance, idioma&#8217;s TMS platform iQube is loaded with standard locale settings for the languages we work in, which are used as default style guides for accounts where we have not received any instructions or style guide from the client. Once used, style guides become an essential part of your translation process at virtually every stage of it. Our clients receive this Style Guide as a viewable PDF upon request.<\/p>\n<p>With this muster in your hand, you can indicate any changes and further adaptation of the style guide according to your company needs and thus achieve consistency in your global multilingual content for your brand.<\/p>\n<p>To learn more about style guides, please\u00a0<a href=\"http:\/\/www.idioma.com\/en-gb\/contacts\/?cfs=Contact%20our%20project%20managers\">contact our project managers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just like a human being posesses personality and body language, every company has also developed its unique language and style of communication. But to spread a consistent message and the same &#8220;feeling&#8221; about your company &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www4.idioma.com\/en\/consistency-in-multilingual-content-using-style-guides\"> <span class=\"screen-reader-text\">Consistency in Multilingual Content: Using Style Guides<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":3430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idioma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consistency in Multilingual Content: Using Style Guides |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www4.idioma.com\/en\/\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f7f\u7528\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u306e\u4e00\u8cab\u6027\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consistency in Multilingual Content: Using Style Guides |\" \/>\n<meta property=\"og:description\" content=\"Just like a human being posesses personality and body language, every company has also developed its unique language and style of communication. 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